
Project Overview
Background
Focus on decision-making, thinking innovation
Focus on people's decision-making and behavior patterns. Everyone has to make countless decisions every day. When you are familiar with other people's decision-making and actions, you can make your life and work more effective. The unique feature of Preference is that it not only focus on people's decision-making preferences as a consideration, which is also applicable to both thinking and behavior.
Adopting big data is trustworthy
Preference is a set of measurable and proven tools for identifying and applying patterns of thought and behavior that people habitually use, obtained by delving into academic literature in a wide range of fields such as personality, psychology, and neuroscience are then designed into tools after rigorous statistical analysis. The preference analysis is based on the data of Greater China, which is accurate and practical.
Benefits
-
Easy to learn, easy to understand, easy to use
-
Big data is regularly updated
-
Professional and credible
-
scientific data base
Goal
In order to simplify the procedures and enhance the user-experience to use Preference in future, an application about Preference Decision Thinking Assessment Tool would be designed.
Preference Decision Thinking Assessment Tool
How to Test?
Preference analyzes the thinking and behavior orientation of users when making decisions by screening 100 questions, and divides the thinking and behavior of people into 7 categories and then combines them to form 405 combination modes, and you are one of them.


4 Thinking Attributes
V - Visionary 概念性
A - Analytical 分析性
R - Relational 人際性
S - Systematic 架構性
3 Behavior Attributes
C - Communication Force 溝通特質
C - Certainty Force 堅定特質
C - Changeable Force 變通特質
Short Form: VARS + 3CF
Everyone has different thinking preferences, it can be unitary, binary, ternary or quaternary, as long as the percentage of thinking traits is greater than or equal to 23%, then it is your preference, we are not measuring ability or personality, we're talking about your preferences and behavioural patterns in decision-making.

This is the result of comparing your data with our Greater China database, which means how you compare to the generic public.

Among the traits, there is no distinction between high and low, and the percentile you stand on in the behavioural trait is the result compared with the public, which only represents how you tend to present yourself.

Current
Before the 100 questions were set in google form.
-
Inconvenient and not unify enough
-
An Pdf report would be sent through email

Final Design
Features
1. Interactive Style
In order to engage our audience, all the questions are redesigned with some visuals.



2. Data Visualisation
Users’ performance are visualised with charts and graphs clearly. The Users can instantly understand own thinking and behaviour preference, how you compare to the general population. When you click the charts/graphs, they can go to the definition or further description of that aspect.


3. Digital books
The Report is inputted with a digital book format. Users can read the report anytime. Thus, they can understand themselves more based on their preference results.



4. Consultant
If you want someone to explain with you deeply and want to receive some useful feedbacks to improve yourself, welcome to book our experienced consultants anytime.



Prototypes
Other Screens
















