Background
As the littering problems caused by throwing away package everyday is inevitable, it is essential to have more sustainable packaging so as to alleviate the problems. In other words, more reused, repurposed, recycled packaging should be introduced.
The 75 th Anniversary of M&M'S® is an incredible moment and gives me a chance to celebrate the brand. My idea is to create a festive packaging like Kaleidoscope that are sustainable, playful and functional. It is always a welcomed food gift in the shape of a tube and also an instrument of imagination that never goes out of style.
Packaging design
In order to celebrate M&M'S® 75 th Anniversary, a M&M'S® carnival was held. Carnival festival is being used as the theme of M&M'S® kaleidoscope. The festival is associated with some elements of a circus, ride and store). Celebrating this important date in a canival can definitely feel
the surrounding happiness and harmony, let’s pack with attractions for the whole family!
Design Concept
This tube can be filled with a variety of other candy treats. This limited series M&M'S®s is hiding an actual kaleidoscope in the middle. When you are looking inside a kaleidoscope , you will discover that the wonderful world of M&M'S® colors inside with a variegated and endless changing patterns or scene.
Even after all the M&M'S® candies are gone, you can replace with anythings you like, such as some coloured glass and mirrors and look through to see a changing and enjoyable mixture or patterns.
Let's have fun :)!
